Role Branding / UX / UI & Front-End Dev Studio: Soap Creative

About the project

The energy drink category is a highly competitive space and brands must continue to innovate to even be noticed by the consumer. Brands are not only competing against each other but with other forms of entertainment like movies, games and music for the attention of the target audience. We created two innovative and entertaining gaming experiences that fused V Energy and The Wolverine movie together under the banner ‘Tokyo Fury’.


We were able to reuse game assets to create interactive rich media ads which would have normally been out of scope to support hard-working standard banners.